They Said Bad Bunny Would Just Fade—He Shook Adidas to Its Core

Wed, 29 Apr 2026 17:30:34 +0000

They Said Bad Bunny Would Just Fade — He Shook Adidas to Its Core In a cultural moment that redefined music, fashion, and brand dynamics, Bad Bunny has done more than just dominate the charts—he shook Adidas to its core. Once viewed by insiders as a passing trend, the Puerto Rican superstar’s electrifying rise ensured his influence wasn’t just passing fade—it shook the foundation of one of the world’s largest sportswear giants. ### The Rise of a Cultural Icon Bad Bunny’s meteoric ascent wasn’t just about viral hits or Grammy wins—it was a seismic shift in both music and fashion. Emerging from the reggaeton diaspora, he fused trap, dancehall, and Latin rhythms into a sound that transcended borders, turning Billboard’s Hot 100 into a global stage for Spanish-language music. Alongside this sonic revolution, Bad Bunny redefined style, blending streetwear, high fashion, and bold self-expression. His signature aesthetic—oversized bins, monochromatic vibes, and bold statements—made him a fashion icon beyond music fans.